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GILEAD SCIENCES

EASL - London | 2022

LIVE EVENTS | PHYSICAL BUILD | EVENT TECH

The brief

3 separate spaces totaling almost 250m2. The brief was to create a journey through the liver encompassing both the Hepcludex and Epclusa brands and linking into a separate disease awareness and Liver Franchise space and include a separate medical information space. With the late addition of an elimination and medical stand utilising existing structures

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The solution

Using custom made suspended, liver shaped fabric structures and fully controllable LED lighting to create movement and atmosphere. We created an immersive space to showcase both brands with the use of touch screen technology and a large LED feature wall. The second space was split between disease awareness and and Liver franchise with further touch screen interactive elements. Coffee and smoothie services drew in delegates to engage with cleverly displayed content.

The result

A truly show stopping space that stood head and shoulders above the the competition. Engaging content and comfortable seating coupled with espresso and smoothie services provided the perfect environment to engage HCP's in conversation and immersive delegate in the content

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