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GENERAL DYNAMICS

DSEI UK | 2021

LIVE EVENTS | PHYSICAL BUILD | EVENT TECH

The brief

As one of the UK’s largest globally recognised Defence organisations, GD wanted to steer away from their reserved and traditional looking stands of the past and asked Leo Associates to provide them with a new bold look and feel, that better captured their brand identity, demonstrated their capabilities and packed a punch!

Take a closer look

The solution

We focused on creating a high impact focal point which would optimise their visibility within the venue and leverage the content and added touch screens for demonstrations. We picked up on an angle theme within their brand guidelines and carried that across along with accents of orange which had not been utilised before to create a more dynamic and engineered aesthetic.

The result

Their stand was disruptive, bold and by far the busiest within it’s hall. Subsequently this new design has been embraced by the General Dynamics Global Team and will be their new identity across their full global event program.

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If you have a project - big or small - our team are always at hand to help, advise and get you heading in the right direction.

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